Good financial advice ain’t rocket surgery
We start with what you want to achieve, then build your plan on proven investment principles. Every recommendation is explained simply, so you know what you own and why.
Advice for where you are now
Build wealth with a plan
Investments, super, retirement, insurance and your estate, all working towards the same goals.
Personal advice → Founders and business ownersLook after the person behind the business
Your company may be most of your wealth. We help you protect it, plan around it and diversify when the time comes.
Advice for founders → Sophisticated and wholesale investorsAdvice for substantial portfolios
Direct shares, bonds and managed investments, built from a model portfolio and reviewed against your goals.
Wholesale investors →Free books and tools
Four books and an app, written to help people understand money. They’re free, whether or not you ever become a client.
For investors

It Ain’t Rocket Surgery
A plain-English guide to understanding every investment you will ever make, seen through one lens: what you own, and whose profit pays you.

The Spaceman’s Guide to Investment Terms
The companion to It Ain’t Rocket Surgery: 305 investment terms, each with what it is, why it matters, how it’s used and what to watch out for.
For founders

The Founder’s Journey
The personal side, the business side and the legacy you leave.

The Capital Raising Ladder
Nine rungs from your own savings to a major exchange listing: who invests, the rules that open each door, what it costs, and how real companies climbed.
Plain English, a clear method, fees in the open
Written so you understand it
Your advice explains what you’re buying, what you have a claim on and who pays you. If it can’t be explained simply, we won’t recommend it.
A portfolio built on a method
We start from a model portfolio based on Modern Portfolio Theory, then tailor it to your goals, timeframe and the risks you can live with.
Fees you can see up front
Our fee ranges are published on this site. You’ll get an estimate before you commit, and every fee is set out in your advice.
Thirty years in financial markets
Andrew Hayes began his career at the Australian Stock Exchange in 1996, later led high-net-worth advisory at Equity Trustees, and holds a Master of Applied Finance from Macquarie University and a Graduate Diploma in Financial Planning. He’s the author of four books on investing and building a business.

Start with a conversation
Tell us where you are and where you want to get to. We’ll tell you honestly whether we can help.

